How To Be Wrong: A crash course in startup success

Author: Rowan Simpson

Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero, Vend, and Timely – Rowan Simpson unravels the messy reality behind familiar glossy success stories. Combining raw honesty and sharp analysis, he challenges conventional wisdom by sharing compelling firsthand lessons about focused execution, team building, and genuine ecosystem growth. This myth-busting guide is essential reading for founders, investors, and policymakers alike. Simpson demonstrates that embracing uncertainty, recognising patterns, and learning quickly from mistakes are not just steps on the path to success – they are the path itself.